These silver, Ultra-Flat bladed, stainless steel, straight pull spokes with integrated "NEW M7"(6.4mm) nipple are for the following wheels:

2011 Ksyrium Elite 700c
2012 Ksyrium Elite 700c
2013 Ksyrium Elite S

Spoke Detail:

Front wheel - length 284mm, Code 12030801
Rear wheel Right Drive Side - length 275mm, Code 12030901
Rear wheel Left Non-Drive Side - length 301mm, Code 12031001